I was forwarded an email recently, which made me think “wow, we really do offer what is possibly the best SEO package for a local business”.
The email was entitled “Cheap SEO For £75/£150 Per Month” which is also listed on a blog site where a number of other SEO’s have all chimed in agreement. However as the author of the blog is able to disallow any negative comments it could paint a pretty biased picture.
The context of the email implies that people are idiots if they only have a small SEO budget. Okay, so we can’t cater for people with £75 per month to spend, but if you have £150 per month to spend, we can GUARANTEE you Top 10 Google results in 3-6 months for local keywords.
By local, we mean your trade, followed by your area, for example: “Plumber Basingstoke” (rather than just “plumber” which would naturally cost much more).
So here are some excerpts from the email we were forwarded below…
Someone just emailed me and said:
I emailed before about SEO service pricing…and mentioned I would “like” to pay around £75/£150 month, however I would like to know your prices anyway if it is higher than that.
I appreciate it’s a recession, and small businesses haven’t got cash to spend, but there’s a problem here
I have an office I pay rent for, computers and software to buy, equipment to rent and service, staffed with web designers, web developers, managers, copyriters and seo folks.
It took me 10 years to learn and practice what I do, and I spend hours every day learning new skills, just like everybody else in this office. It’s a skilled practice.
For SEO to work, you need to do site audits, keyword research, onsite reconstruction, onsite optimisation, content analysis, site tests, industry and competitor analysis, and link build (through, essentially, article submission networks )while attempting to identify real authority links, and more….. constantly, and repeatedly, in some instances.
If for instance we were to charge £75 an hour (it’s a lot more for an hour of my time), and had one hour a month to work on it, you can quickly see, it’s going to take a long time to complete even the initial analysis. Keyword research can take a whole working day, just to kick off the campaign.
If you took out an ad in a local paper for £75 you would get 2 lines of text on a page that most people won’t read. You will not get into a national newspaper for that amount, full stop.
I’ve tried in the past to acommodate smaller clients, but in my experience, they get a lot more than they pay for and usurp a lot of my time, as I am constantly thinking about every client. Clients who pay a lot more deserve all our time.
I could for that price recommend and action the most important changes to the site and then immediately include them in an article submission program. I could take the £75 and outsource directory submissions (af) but on their own those types of links, while building domain authority over time, are not going to capture top ranking accross many keyword searches. I can’t even guarantee the quality of the work.
SEO is a long term comitment. It takes a lot of time to do. It takes time to see the fruits of your labour, and your competitors are spending more money than you, probably. They are probably serious about SEO – £75-£150 a month is not being serious about promoting your business. I wonder just how commited you are to your business model (relevant to your competitors) if you only want to spend less money than you would for one night in a local newspaper?
There are seo companies out there who will say they can do SEO for a £100 per month, or £150 etc but I wouldn’t ever use them – you’d be better off getting a freelance seo guy just starting out in seo and hoping he was good, for that price.
Companies that charge that probably just bung you into lower quality directories, add links to their cheap networks that they will take away when you stop paying them, or submit you to Google Local Business, which is free anyway.
You’d probably be better off learning SEO for your self – it’s not that hard, but it takes a lot of time to understand the nuances of it – and putting your cash into Adwords. There’s no guarantees either.
I’ve tried to help by writing up a beginners guide to Google seo and free guide to linkbuilding pdf to introduce you to the finer elements of seo.
Your rankings in Google are a puzzle that needs to be solved – solving it takes time – time costs money. I’m afraid that’s the way of the world.
We went back and forth with someone recently who mentioned (about our prices):
Cash is a problem for me at this time
I saw a £10,000 100 inch television recenlty. I thought it would be cool. Fact is, that sort of cash is a problem for me at this time, so I won’t be getting that television anytime soon.
I’m not trying to be mean, I know some small businesses will go on to conquer the world. I just don’t have a business model that takes that amount of money and gets you the rankings YOU WANT and the ROI you need while giving me a profit to make it worthwhile (after spending ten years learning this)
It was also be pretty cool if this page ranked for “Cheap SEO For £75/£150 Per Month” or something similar to educate you a little so you won’t get, frankly, scammed out of your money.
Read more: Cheap SEO For £75/£150 Per Month | Hobo
Someone just emailed me and said:
I emailed before about SEO service pricing…and mentioned I would “like” to pay around £75/£150 month, however I would like to know your prices anyway if it is higher than that.
I appreciate it’s a recession, and small businesses haven’t got cash to spend, but there’s a problem here
I have an office I pay rent for, computers and software to buy, equipment to rent and service, staffed with web designers, web developers, managers, copyriters and seo folks.
It took me 10 years to learn and practice what I do, and I spend hours every day learning new skills, just like everybody else in this office. It’s a skilled practice.
For SEO to work, you need to do site audits, keyword research, onsite reconstruction, onsite optimisation, content analysis, site tests, industry and competitor analysis, and link build (through, essentially, article submission networks )while attempting to identify real authority links, and more….. constantly, and repeatedly, in some instances…
The author then tries in vain to justify their extortionate rates further, as well as their attitude towards smaller clients. How on earth does him employing “web designers, web developers and managers” affect what he charges his customers paying for SEO? If you ran a business selling cars and airplanes, you wouldn’t charge double for a car because the airplanes weren’t making you much money at the moment!
…we went back and forth with someone recently who mentioned (about our prices):
Cash is a problem for me at this time
I saw a £10,000 100 inch television recenlty. I thought it would be cool. Fact is, that sort of cash is a problem for me at this time, so I won’t be getting that television anytime soon.
I’m not trying to be mean, I know some small businesses will go on to conquer the world. I just don’t have a business model that takes that amount of money and gets you the rankings YOU WANT and the ROI you need while giving me a profit to make it worthwhile (after spending ten years learning this)
It was also be pretty cool if this page ranked for “Cheap SEO For £75/£150 Per Month” or something similar to educate you a little so you won’t get, frankly, scammed out of your money.
Read more:
So if you’d like to pay someone £75 per hour to do the boring, mundane, repetitive work that is SEO – then try these guys. SEO doesn’t take 10 years to learn either – if you got in a car with someone who took 10 years to pass their driving test – how comfortable would that make you feel? If you believe their spurious claims that spending any less than they charge must mean that you are being “scammed out of your money” or that you need “educating” by them, give them a go…
However, if you have some local keywords, and want to guarantee you’ll appear in Google’s top 10 results within 6 months, then fill in this form and we’ll get back to you. We help small businesses get listed on Google, by providing an affordable keyword package with a money-back guarantee. We also help large businesses get listed in Google’s Top 10, and while more expensive, their national keywords deliver massive levels of traffic – also covered by a money back guarantee.
Now don’t get me wrong – we aren’t into giving refunds and haven’t refunded anyone to-date – we just don’t make promises we can’t keep. We only guarantee your keywords if we’re 100% positive we can achieve these positions – which is good for most businesses as every day that goes by where they aren’t in Google’s top 10 is money down the drain.
We provide flexible SEO solutions, so that businesses of any size can get a package that suits them, their budget and their target market, without them EVER feeling as if they are “taking up too much of our time”, “can’t afford us”, or that they are not good enough to be a customer of ours.
Yes, SEO is vital for growing businesses in this day and age, however it needn’t cost the earth and certainly needn’t cost over £75 per hour! We have offices, computers, staff, etc – the usual overheads that any business has, but we don’t use this as an excuse to overcharge large clients, and belittle smaller ones.
One recent success story is Brit Commercial Mortgages. We’ve nailed down some killer page 1 results for them for both local and national keywords, within budget, which have already doubled their site traffic:
= one very happy customer, in a very short space of time, and well within their budget (which would have been scoffed at by the guy who wrote the email above).
Need some SEO that does what it says on the tin?
Get in touch with us; we’ll work with what you have, not what you haven’t…