Have you ever considered what email marketing software could do for your business?
Essentially, it drives traffic to your website – the graph below shows the traffic to our website during a four week period, with our mailshots going out every Tuesady or Wednesday – guess what caused the spikes?
mi|emailer driving traffic to our website
Email Marketing enables you to keep your clients up-to-date with informative and useful information about your products, services, events, and news. It is a cost-effective and environmentally-friendly alternative to traditional mail shots, and also provides something instant and compelling to interact with – so much more than a piece of paper can offer.
With technology driving the way that businesses communicate with their customers, it is clear that some businesses will be left behind their competitors.
One of our clients, a local theatre, integrated their ticketing system with their email marketing software. The result was that by their ticketing system “spitting out” which type of show a client had been to see, said client was sent a newsletter, informing them of future productions which fell into the same category.
As a result of this, the size of their subscriber database doubled from 12,000 subscribers to just under 30,000 in just under six months! As a result, attenance is up, sales are up and profits are up. Just one example of a company getting ahead of the competition by using email marketing.
So what do you need to start email marketing?
1. email marketing software to send the emails
2. a guide to show you how to make your emails effective
3. an email template
4. a list of customers to contact
1. mi|emailer is a website you access via your web browser. On the site you can login and access the built-in software, meaning there’s nothing to download or install, you can start using it right away.
2. We’ve produced an email marketing guide to help you get the most of your software, and make sure that you get the best possible results from using it.
3. We are offering UK businesses a free email template that we’ll design for you according to your website or branding to get you started. Once we’ve done this and uploaded it to your account, you can send your first email within a few clicks.
4. You upload a list of customers, and choose which list to combine with which template. You give the email a subject and send it – it really is very simple and you can be sending your first campaign within just a few minutes.
If you get stuck, we are on hand from 8:30am until 6pm weekdays to help you with any problems, however our software has been designed from the ground-up with the end user in mind to make it as easy to use as any office software.
We’re offering a free pay-as-you-go account with 200 pre-paid email credits to get you started. You can then either top this up, or we can put you on a pay monthly plan which you can cancel at any time to give you the lowest possible cost per email.
Our whitelisted UK servers are as good as it gets when it comes to delivering emails in the UK, providing the maximum possible delivery rates so your emails don’t end up in a junk folder by mistake.
Feel free to give us a call to discuss in more detail – were strictly against any hard-sell approach so you can call us without being pressured or hassled. You can also check out our website for more information
If you’re already using it and need some extra tips, check out our email marketing guide for more ideas.
