Opt-in email marketing when done correctly will provide you with useful information like special offers. Remember that threshers voucher that went round a few years ago? If you recived an offer like that, you’d proably be pleased, especially if you’d ticked a box on their site that said “email me special offers”.
Reputable providers of email services are against spam which is sending unwanted emails to harvested addresses of individuals who haven’t opted in or asked to be contacted.
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