Can anyone find your website using Google?

Organic SEO vs Sponsored Links and PPC

All businesses and organisations need to be at the forefront when it comes to Google. The best website in the world is almost completely useless unless it’s picked up by Google, because this is where 90% of UK of internet users are likely to be looking for your products or services.

Search Engine Optimisation (SEO) can transform the amount of traffic to your website in just a few months. Being on page 1 of Organic results when someone searches (for example) “BusinessType Area” will significantly increase the number of new business enquiries you receive.

A well engineered Google Adwords campaign can help to boost trust levels for organic results for sites on Page 1, but on its own it can be very ineffective and incredibly expensive when compared to proper SEO, with a lower return on investment (ROI). This is because “At least 75% of all clicks are made on natural search listings”*. That said, it can be a great way to get traffic coming in to your site while the SEO takes effect. Having your brand on the top sponsored link, the top right-hand sponsored link, as well as the the top organic listing is as good as it gets when it comes to convincing the searcher that they’ve arrived in the right place.  And because people tend to trust the organic results over the PPC results, they are more likely to click the organic listing than the sponsored one (which of course is doesnt cost you). *[Enquiro, Did-it, Eye Tracking Research 2005]

So what do I need to do to get my site to number one?

1. You need relevant content – talk about your products and services in your page titles, meta descriptions and alt-tags
2. A good internal link structure is required with links to your relevant content from the home page as well as sub-pages
3. An up-to-date sitemap keeps Google informed of new pages and content, vital if you want it to see your latest work
4. Fresh content – Google likes to see up-to-date information, keeping a blog such as this that’s current will also help
5. Back-links – links to you from other sites which discuss your keywords, the better the site (BBC is the benchmark), the better the link

More information can be found in our free SEO FAQ guide, but if this all sounds a bit like hard work, we can do all this for you.

Search Engine Optimisation can provide a massive return on investment, in many cases well over £100 return for every £1 spent on it is achieved. Put yourself in your customers shoes and Google your own products or services – can you find your website?

We are offering UK businesses a free site audit where we assess your site, the search terms people would use to find it, and the amount of traffic each term can bring to your site. We then provide a no-obligation quote to get you to page 1 of Google. If you decide to proceed, there is no contract and you can walk away any time. If we don’t deliver, then we refund your monthly fees.

Our expert SEO team has over a decade of experience, with clients consistently in the top three sites for highly competitive keywords. With this kind of reputation, we can offer a solid money-back guarantee with our services, and we don’t tie you into a contract. With very affordable prices, and a month-by-month payment plan, can you afford not to do some SEO?

Possibly the best SEO Blog in the world: http://www.mattcutts.com/blog/

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